## What Happens to Software in 5-10 years

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## The State of B2B Demo Automation 2025: Insights from our Analysis of our Last 100+ Sales Conversations

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### GTM Infrastructure

#### TestBox Products

- [Data Generator](https://www.testbox.com/data-generator)
- [Demo Environments](https://www.testbox.com/platform/demo-environments)
- [Account Executives](https://www.testbox.com/blog-staging-page#)
- [Surface Editor](https://www.testbox.com/surface-editor)
- [Demo Playbooks](https://www.testbox.com/demo-playbooks)
- [Buyer Sandboxes](https://www.testbox.com/platform/buyer-sandboxes)
- [Sandbox Copilot](https://www.testbox.com/sandbox-copilot)

#### Use Cases

- [Sales Leaders](https://www.testbox.com/use-cases/sales-leaders)
- [Sales Engineering](https://www.testbox.com/use-cases/sales-engineering)
- [Enablement & Operations](https://www.testbox.com/use-cases/revenue-enablement-operations)
- [Marketing Teams](https://www.testbox.com/use-cases/marketing-teams)
- [Partner Teams](https://www.testbox.com/use-cases/partnerships)
- [Product & Engineering](https://www.testbox.com/use-cases/product-engineering)

#### Comparisons

- [DIY / In-House vs. TestBox](https://www.testbox.com/comparisons/build-vs-buy-demo-infrastructure)
- [Saleo vs. TestBox](https://www.testbox.com/comparisons/saleo-vs-testbox)
- [Demostack vs. TestBox](https://www.testbox.com/comparisons/demostack-vs-testbox)
- [Reprise vs. TestBox](https://www.testbox.com/comparisons/reprise-vs-testbox)
- [Consensus vs. TestBox](https://www.testbox.com/comparisons/consensus-vs-testbox)